Management problem to open the food store
In order to overcome the management problems of expanding a business, he identified opportunities for growth of the company. First, he acquired new labor, managerial expertise, equipment, and facilities from outside business, thus increasing his capacity to compete. However, due to unfavorable economic and business conditions in the country, his team’s management cannot achieve high-performance levels due to the inexperience of their new members. Despite having an experienced manager with appropriate knowledge of diversification and efficient management, the team members’ knowledge of personal issues and organizational rules is limited. The result of the marketing plan is the muddled marketing strategy.
Recruitment of the best graduate of the available graduate and student organizations can have a positive effect on the marketing plan. Therefore, it is important to design the strategy to attract enough staff. However, hiring talented graduates for their skills and experience is not the only issue. Interviews conducted with prospective employees showed the gap in their personal skills and organizational behaviors. Moreover, the duration of the internal and external recruitment process varies because recruiters must give new recruiters the trainees’ and intern’s contact information because of the trainees’ schedules. For example, during the summer and winter internship application period, summer interns needed to submit their details to the recruiters before they were promised interview tickets. Therefore, an efficient recruitment process will be essential to open the food store efficiently.
Opening the food store should be possible only through consumer satisfaction. In this case, catering to all the consumer’s needs is an essential way to open the food store successfully. According to Badri (2003), top-quality food items cannot be delivered by the existing food shop. Because the growth of the food shop will depend on the quality of the product, it will not be possible to expand it without developing some outstanding ideas to keep the employees satisfied, in addition to the fact that opening the food store will increase their income. Furthermore, the possible survival of the business in the future depends on the brand- reputation of the different departments of the business. The positioning plan is also important in this case because it defines the positioning of the food store in the market and guides the marketing mix. For example, the differentiation will be accomplished by its consistent quality products and quality testing procedures that are generally not that efficient by the rival suppliers. Consequently, opening the food store, minimizing the daily wages will be easy. Moreover, developing human resources management plan will be beneficial because it leads to a positive atmosphere in which the remaining employees work.
In this marketing plan, the geographical trends of consumer’s preferences are also important. Customers value fresh and fresh food, and no product can be delivered by the food shop as quickly as foods delivered by organic produce producers. Therefore, the marketing plan to address customer needs entails the identification of the population within which the competitive company is positioned and market share gain for the expansion of the business. Lastly, quality standard service is a priority of the customers. It will enhance the company’s reputation in case the quality of the fresh food is extraordinary.
Opening the food store in Australia will be beneficial for the management of a restaurant because the Australian economics are more favorable for business expansion, especially small businesses like the food shop. For example, the European imports are increasing every year, and with the income of the customer customers growing, the food shop has an opportunity to increase its profits. In this respect, the planning process is logical because customers need a wide range of good food products to satisfy their needs.
However, to increase the top quality of the products, it is useful to introduce new fast and slow cookers that produce fresh organic food in a reasonable time that will be appreciated by the customers. The required change is necessary to create high value through its quality products. We recommend the launch of several different categories because the food shop products will not be the same as those of the competitor. Therefore, the marketing plan to introduce more categories increases the value of the promotion and makes the product more unique. The segmentation strategy is beneficial for the sustainability of the strategy because it can define the location of the marketing campaign, which is based on the trend analysis and market size. In this case, the market share that can be increased is approximately 1.5% as the competitors’ products are more developed than the food shop’s products. In this respect, the deployment of the promotional plan to set the first target market can help to increase the top quality of the products in addition to the reputation.
However, the launching of a promotional campaign is only very relevant for the company’s online marketing strategy.
Therefore, before launching the marketing plan to increase the market share of the food shop company, it is important to identify the customer's needs with them and to motivate them to purchase the best food products.
